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Jason Broekstra joined PLM Lake and Land Management in 1995, now a seasoned expert with over 29 years of experience at PLM. Jason currently serves as the Executive Vice President, Chief Operating Officer and Corporate Board Member of the company. Becoming Exc. VP and COO in 2024, Jason has made significant contributions across all facets of the company. He is ultimately responsible for ensuring all aspects of operations run smoothly, effective management decisions and supporting clients and staff as needed. Jason oversees all PLM’s Regions, working with Vice Presidents and Managers to provide insight, opportunity for efficiencies, client retention and future growth of the company. His extensive expertise skills include application techniques, staff development, pursuing new business opportunities, innovation, marketing and networking throughout the United States.

Jason earned his Bachelor’s Degree in Biology from Grand Valley State University (GVSU) in 1995. While at GVSU he spent a summer as an intern for the Michigan Department of Natural Resources, Fisheries Division. Jason has worked in all aspects of PLM and under his leadership, PLM has become a leader in the Aquatic Industry, performing evaluation treatments, new innovations and developing a diverse experienced and educated staff to lead the way to sustainable application techniques and implementation methods. Jason accomplishments include past President of the Midwest Aquatic Plant Management Society, current President of the Michigan Aquatic Managers Association and current treasurer for the Michigan Chapter, North American Lake Management Society. He also serves on the Michigan Inland Lakes Partnership and many other organizations throughout Michigan. Recognized for his contributions to the field, Jason was awarded “2009 Applicator of the Year” award by SePRO Corporation and holds various application licenses.

Beyond his professional achievements, Jason is married to his spouse and they keep active with their (3) children. Jason is an avid snowmobiler and enjoys fishing and hunting Whitetail deer.